Pa'ia
Pa'ia is a laid-back beach town with a rich sugar plantation past, now known for its colorful boutiques, eclectic cafés, and windsurfing culture. Located on Maui's North Shore, Paia is the last major stop before the Road to Hana and offers access to world-famous Ho'okipa Beach. It’s a favorite for surfers, artists, and visitors seeking local charm and oceanfront scenery.
Pa'ia, Maui
Pa'ia (view panorama) × is a small coastal community on the north shore of Maui. It often serves as a pit stop on the way to Hana (this is the last town you'll drive through before reaching Hana, 45 miles to the east). Pa'ia is worth visiting since it has retained a lot of its character from the the old sugar plantation days. Many of its wooden plantation-style buildings are still intact and have been converted into brightly colored surf shops, boutiques, cafés and restaurants.
Pa'ia is also known as the "World Capital of Windsurfing" because of nearby Ho'okipa Beach, where the windsurfing conditions are almost always excellent. There is a lookout point near mile marker #9 (Hwy 36) that's worth a stop, especially when the surf is up.
Key Features of Pa'ia
- Historic plantation town: Features preserved wooden storefronts and a vibrant, artsy vibe.
- Eclectic dining and shopping: Dozens of cafés, galleries, and boutiques line the main road.
- Gateway to Hana: Paia is the last town before embarking on the scenic Road to Hana drive.
- Surf & wind capital: Just minutes from Ho‘okipa Beach, known globally for windsurfing and big waves.
- Population: 2,470 (2020 Census)
- Zip code: 96779
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Frequently Asked Questions
Where is Pa'ia located?
Paia is on Maui's North Shore, about 7 miles east of Kahului and just before the start of the Road to Hana.
Is Pa'ia good for surfing?
Yes, Paia is near Ho'okipa Beach Park, one of the world’s premier windsurfing and big wave surfing locations.
What can I do in Pa'ia?
Enjoy shopping at unique boutiques, dining at local eateries, visiting art galleries, and relaxing on the beach.
What is Pa'ia known for?
Paia is known for its bohemian vibe, colorful plantation-style architecture, and proximity to Ho‘okipa Beach and Hana Highway.
Is Pa'ia worth a stop on the way to Hana?
Yes, it’s the perfect place to fuel up, grab food, and explore before starting your Road to Hana adventure.