Pu'u Keka'a (Black Rock)

Pu'u Keka'a, also known as Black Rock, is a sacred lava-rock point at Kaanapali Beach, known for cliff diving, snorkeling, sunset views and Maui history.

Pu'u Keka'a (Black Rock), Maui

A prominent landmark on Maui's Ka'anapali Beach is Pu'u Keka'a, also known as Black Rock. It was formed by an old lava flow. This large rock divides Ka'anapali Beach in half. It is backed by hotels, such as the Sheraton Maui Resort, which sits right behind it. The rock is used by young cliff jumpers who can be seen climbing up here and leaping into the waters below. The area surrounding the rock is known as an excellent snorkeling spot.

Besides being a popular visitor attraction today, Pu'u Keka'a was of great significance in the old Hawaii and was known as leina a ka ‘uhane (meaning “leap of the soul”). Legend says that it is here where after death, souls depart the earth and leap over into the spirit world. For this reason many battles were fought here because of the convenient location. If a warrior died in battle, his soul would be at the right place to find its way into the spirit world.

King Kahekili (c. 1737–1794) was Maui's last ruling chief. He ruled the island for 27 years starting in 1766. He was known as a great athlete in the skill of lele kawa, meaning to jump from a high cliff or rock into the ocean. Both Oahu and Lanai have places known as Kahekili's Leap, cliff ledges where Kahekili was known to jump from. But Maui's Pu'u Keka'a was his favorite spot and it was where he made his most impressive jumps. The Hawaiians considered this an amazing feat because only a human with powerful mana (energy) could jump from such a rock and return unharmed, a place where the souls of the dead depart into the other world.

Key Features

Sacred lava-rock point at the north end of Kaanapali Beach
Also known as Black Rock
Traditional place name is Pu'u Keka'a
Associated with leina a ka uhane, the soul's leap
Connected with King Kahekili and Maui cliff-leaping tradition
Popular for snorkeling when the ocean is calm and clear
Evening torch-lighting and cliff-diving ceremony is a Kaanapali tradition
Located fronting the Sheraton Maui Resort area
Parking is usually through resort lots or public beach access areas
Pu'u Keka'a is known for sacred history, lava-rock scenery, snorkeling, cliff diving, sunsets and Kaanapali Beach views

Frequently Asked Questions

What does Pu'u Keka'a mean?

Pu'u means hill or mound, and Keka'a is the traditional place name for the lava-rock point now widely called Black Rock.

Why is Black Rock culturally important?

In Hawaiian tradition, this place is associated with leina a ka uhane, the soul's leap, which connects the point with beliefs about the transition after death.

How is King Kahekili connected to Black Rock?

King Kahekili of Maui is remembered for daring cliff-leaping feats, and Black Rock is one of the places connected with that tradition.

What is the sunset ceremony at Black Rock?

Each evening, a torch-lighting and cliff-diving ceremony honors the area's history and has become one of Kaanapali's most recognized sunset traditions.

Why is Black Rock popular for snorkeling?

The lava-rock point creates reef habitat close to shore, where snorkelers may see fish and turtles when the ocean is calm and visibility is good.