Pahala, Big Island
This former sugar town is located in the Big Island's Ka'u District. Sugar was grown here up until the 1990s and the local townspeople believed that this would always be that way because "sugar is king." However, the marketplace changed and sugar production in Hawaii became too expensive, so Pahala's large sugar mill is closed today.
Today, there are a few coffee farms in the hills above Pahala, producing Ka'u coffee, which is not as known yet as the popular Kona coffee, but gaining a reputation on its own.
Pahala has a few eateries, schools, a gas station, a small shopping center, a post office, a hospital and a few churches. With a population of 1,403 (2020 Census), it is the largest town in Ka'u.
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Map
Location and Directions
Pahala is located in the Ka'u District on the southern side of the Big Island, inland from Punaluu Black Sand Beach and southwest of Hawaii Volcanoes National Park. From Volcano, follow Highway 11 southwest toward Pahala. From Naalehu or Wai'ohinu, follow Highway 11 northeast toward town. The marker is placed near the Pahala town center.
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Pahala Photos
Browse Pahala photos featuring Ka'u coffee country, former sugar town scenery, rural roads, local services and South Big Island landscapes.