As the website’s slogan says it, Yelp is where “real reviews from real people” are found. The website serves as a venue for sharing of experiences with local establishments and services. Individuals do not need to be industry experts to be able to place reviews on Yelp. Any registered user can rate an establishment or service and their reasons for giving it a high or low rating. As of February 2009, the number of reviews on Yelp has already reached 5 million. The website has a monthly average of 10.6 million visitors. Reviews are organized by cities and also by categories (e.g. museums, hotels, etc.). Yelp is more than a review site. It is a place where one can connect with people,... [Read more]